← Back to Knowledge Base
Who is a Marketing Specialist
Insight-driven, data-smart, and customer-first. Marketing Specialists connect strategy with execution to grow awareness, traffic, and conversions.
Digital Campaigns
- Planning and executing campaigns on Google Ads, Meta, LinkedIn
- Split testing (A/B) creatives, targeting, and landing pages
- Budget pacing and ROI analysis
Content & SEO Collaboration
- Developing briefs based on search intent and keyword clusters
- Working with writers and SEO specialists
- Promoting new content across email, social, and referral channels
Analytics & CRO
- Monitoring GA4 data: traffic, conversions, drop-offs
- Running Hotjar or Clarity for heatmaps & sessions
- Using Google Optimize or equivalent for tests
Lead Nurturing
- Creating email sequences and newsletters
- Using tools like Mailchimp, Brevo, or Klaviyo
- Segmenting lists based on engagement & behavior
Brand Presence
- Managing Google Business Profile & local listings
- Monitoring and replying to reviews across platforms
- Ensuring consistent brand voice across all touchpoints
CORE RESPONSIBILITIES
-
Campaign Strategy & Execution
- Designing campaigns with clear KPIs and creative briefs
- Coordinating with designers and paid media specialists
- Managing calendars, budgets, and multi-channel launches
- Analyzing performance data and iterating on strategy
-
Analytics & Reporting
- Reviewing traffic, bounce, session duration, source quality
- Creating dashboards in Looker Studio or GA4
- Identifying trends and actionable insights
- Reporting weekly/monthly to internal teams and stakeholders
-
Conversion Optimization
- Running A/B tests to refine CTAs and layout
- Working on lead magnet strategies and landing page UX
- Improving form completion, funnel drop-off, and engagement
-
Channel Coordination
- Scheduling posts across social media and email platforms
- Coordinating announcements with product and dev teams
- Aligning campaign timelines with company goals and launches
TOOLKIT & ENVIRONMENT
-
Marketing Tools
- GA4, Looker Studio, Hotjar, Google Tag Manager
- Mailchimp, Brevo, HubSpot, Klaviyo
-
Platforms & Ads
- Google Ads, Meta Ads, LinkedIn Ads
- Organic content via Instagram, X, YouTube
-
Collaboration
- Working with SEO, content, product, and design teams
- Using Notion, ClickUp, or Trello to track progress
-
Review & Feedback Loops
- Review collection strategies
- Integration with Google Business Profile or Trustpilot
- Monitoring brand sentiment and audience feedback