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Who is an Search Specialist
Smart automation. Real content understanding. And a love for data. Explore the key areas of expertise:
Data Collection & Analysis
- Screaming Frog CLI with custom configurations
- Ahrefs / Semrush API for backlink and keyword data
- Google Search Console exports via Looker Studio / Sheets
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Python (requests, BeautifulSoup, pandas) for parsing and SERP tracking
- Regex for bulk URL cleaning and pattern detection
- Google Sheets + AppScript for import/export automation and reporting
Automation & Scaling
- Meta tag generation scripts
- Cron jobs for scheduled audits
- Slack/Email bots for 404s, redirects, indexation issues
- JSON-LD generation using ChatGPT API
- Microservices for competitor change tracking (titles, prices, SERP)
Content Strategy & Clustering
- Conducts keyword research and builds semantic core for content strategy.
- Keyword clustering with KeyAssort, Serpstat, Python (KMeans)
- Building structure around intent (informational / transactional)
- NLP tools for LSI keyword expansion, TF-IDF analysis
- Table-based frameworks: keyword → intent → title → outline
Local SEO
- Google Business Profile optimization & posting
- NAP consistency via BrightLocal, Whitespark
- Local rankings tracking via Local Falcon / Surfer Local
- Schema for organization and local SEO
Integration & Reporting
- Looker Studio (ex Data Studio) dynamic dashboards
- Google Tag Manager: events, form tracking, conversions
- GA4 setup: scroll tracking, goals, enhanced measurement
- Reporting pipelines: Notion / Google Slides via data export
AI & NLP in SEO
- Scalable content generation with ChatGPT / OpenAI API
- Structured data output (JSON-LD for FAQ, Product, LocalBusiness)
- Semantic keyword clustering via embeddings and intent classification
- AI-assisted audits of meta tags, headings, keyword distribution
- Prompt-based templates for category copy, meta builder, landing outlines
TECHNICAL SKILLS
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Technical SEO Audit
- Analyzing and providing recommendations for robots.txt, sitemap.xml, and canonical tags; collaborating with developers for implementation.
- Verifying indexation, status codes, hreflang attributes.
- Understanding HTTP/HTTPS and redirect logic.
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PageSpeed Optimization
- Understands Core Web Vitals metrics and how they impact SEO performance.
- Uses tools like Google PageSpeed Insights, Lighthouse, and GTmetrix to analyze performance.
- Provides actionable recommendations to developers for technical implementation.
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CMS and HTML Proficiency
- Understanding of HTML/CSS markup to facilitate effective communication with development teams; not responsible for direct code modifications.
- Familiarity with CMSs like WordPress, Shopify, Webflow.
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Mastery of Google Search Console & Analytics
- Tracking impressions, CTR, rankings.
- Analyzing user behavior, goals, and events.
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Competitor & Market Research
- Tools: Semrush, Ahrefs, Serpstat, Ubersuggest.
- Identifying keyword strategies and backlink profiles.
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Local SEO
- Google Business Profile optimization, NAP data, local directories.
- Targeting “near me” searches and map visibility.
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Semantic Keyword Analysis
- Keyword collection, clustering, prioritization.
- Understanding intent: informational / commercial / transactional.
CONTENT & SEO COPYWRITING
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SEO Copywriting
- Writing optimized, relevant content.
- Strategic keyword use, LSI phrases, compelling structure.
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Meta Tag Optimization
- Crafting unique, clickable titles and descriptions.
TOOLS & AUTOMATION
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Excel/Google Sheets, Regex, formula skills.
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Scraping, crawlers, and APIs
- Screaming Frog, Netpeak Spider, Ahrefs API.
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Google Tag Manager
- Event tracking, conversion setup, microdata injection.
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Schema.org Knowledge
- Implementing structured data for FAQ, ratings, organizations.
STRATEGY & ANALYSIS
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SEO Strategy Planning (3–6–12 month scopes)
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Critical Thinking & A/B Testing
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Reporting & Visualization (e.g. Data Studio)
AI & NLP in SEO
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Scalable content generation with ChatGPT / OpenAI API (meta, alt, FAQs)
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Structured data creation (FAQ, Product, LocalBusiness) in JSON-LD
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Semantic keyword grouping using embeddings and intent mapping
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Automated audits of meta tags, headings, keyword density
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Prompt-based workflows for category copy, meta builders, and content outlines